Nestlé is moving its UK confectionery business into a direct-to-consumer offering for the first time with the launch of the KitKat Chocolatory.
The new service will arrive in thirty John Lewis & Partners stores across the UK before being made available from Nestlé via a new online shop before the end of the year.
At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option which offers nearly 1,500 different flavour combinations from four different chocolate varieties.
The range also boasts six special edition flavours including ‘Zingtastic Gin and Tonic’ and ‘Springtime in Japan’ while a further eight ‘Best of British’ KitKat fingers inspired by Great British flavours are exclusive to John Lewis & Partners.
Every KitKat sold through the Chocolatory is being individually hand-crafted by expert chocolatiers in the UK and the ‘Create Your Break’ bars will be made to order based on the choices of shoppers from the range of ingredients available.
“KitKat is our biggest brand and this is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago,” said Rabia Khan, Head of KitKat Chocolatory for Nestlé UK & Ireland.
“We know how much people enjoy experimenting with new and exciting KitKat flavours and the KitKat Chocolatory offers a whole new, premium KitKat experience as well as the chance to create your very own personalised break and have it delivered right to your door.”
KitKat Chocolatory is also coming to York, the worldwide home of KitKat, and the Chocolatory’s ‘Create Your Break’ option will be available inside the city’s ‘York Chocolate Story’ attraction from this week alongside the full range of ‘Special Editions’.
