Danone has launched the UK’s first ever formula milk be sold in a pre-measured tab format as demand for greater convenience and ease when preparing formula milk feeds grows among parents.
The new formula milk tabs dissolve easily, with one tab equal to one standard scoop of powdered formula.
The new pre-measured tab format will be made available in packs of 24 sachets, with each sachet containing five tabs.
Danone expects the new format to help cut down on mess when preparing a formula feed, making the new format useful – in particular for night-time feeds.
Besides allowing for more accurate measurement and less wasted formula, the new format helps provide extra reassurance – in particular for parents who favour formats that emphasize hygiene.
The new format will be available exclusively via the UK’s leading health & beauty retailer, Boots, under the Aptamil brand.
Danone is producing formula milk in a pre-measured tab format at Danone’s formula milk production facility in Wexford, Ireland, through a manufacturing partnership with Japanese food manufacture, Meiji.
The exclusive memorandum of understanding (MOU) between Danone and Meiji covers the production of this format innovation through which Danone is combining its formula milk recipes with Meiji’s patented tab production technology.
Jean-Michel Lequin, Director of Danone’s Wexford, Ireland, formula milk production facility, explains, “At Danone, we’ve seen how in other food categories – like coffee and culinary stocks – introducing portion controlled and dosed formats has been a game changer for consumers, who look for more convenience and ease. That’s why we’ve worked with Meiji to set up a production line for pre-measured formula milk tabs at Danone’s formula milk production facility in Wexford, Ireland to serve the UK market.”
Following a successful launch of this format innovation in the UK, Danone plans to begin offering this new format in other countries in Europe as of 2022.
