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McDonald's to launch Pokémon-themed Happy Meals in North America

Zoom in font  Zoom out font Published: 2012-05-31  Origin: FBR  Views: 77
Core Tip: International fast food chain McDonald's is set to launch Pokémon -themed Happy Meals at its restaurants across North America.
From 15 June to 5 July, the company will be offering a Happy Meal featuring one of twelve Pokémon Trading Card Game cards. The Happy Meal will also include one of six Pokémon figures.

The Pokémon Happy Meal promotion will be supported by McDonald's through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at McWorld.com and HappyMeal.com.

The Pokémon Company International consumer marketing director JC Smith said that last year's Pokémon Happy Meal promotion was a huge hit.

"It's been fun partnering with McDonald's to once again provide something special to our fans," Smith added.

McDonald's plans to continue its Pokémon Happy Meal promotion in major markets around the world later in 2012.
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