The revamp will be visible across the Kellogg's portfolio and throughout its websites, packaging, advertising and other marketing materials.
As a part of this effort, the company has launched a new tagline - Let's Make Today Great. It has rolled out Kellogg's website enhancements that optimize viewing capability on mobile and tablet devices, as well as expand options for searching, printing, emailing and socially sharing content.
Kellogg global brands senior vice president Kim Miller said that while the brand has tremendous resonance with consumers, there was an opportunity to further invest in the Kellogg's brand to strengthen the business and grow with the consumers.
"By refreshing our brand in ways consumers will continue to relate to, we can build on current relationships and establish strong new ones for the future," Miller added.
Kellogg's product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods.
