Alphonso, a much-in-demand variety of the summer fruit, will be priced at Rs 369 per kg during the festival. Other variants, such as Totapuri, Bangenapalli, Badami and Lalbaugh are available in the reasonable range of Rs 35 and Rs 50 per kg.
Shoppers who drop into any of the HyperCITY outlets during the festival and purchase mangoes and select mango products, like Coca-Cola's Minute Maid mango drink, will get an opportunity to win prizes, including an LCD television set.