The product will be supported by an initial trial price mechanic, as well as price-links to existing McVitie's Cheddars lines.
United Biscuits Savoury Biscuits Brand Director Gerry Roads said that Bacon is a mainstream, everyday flavour that consumers love and the company is looking forward for the sales opportunities the launch of McVitie's Cheddars Crispy Bacon will provide retailers.
McVitie's Cheddars Crispy Bacon flavor is available to buy at a MRRP of £1.41.