Each bar has 110 calories or less and contains no high fructose corn syrup.
New Fiber One Chewy Chocolate and Strawberry PB&J varieties are available in grocery stores across the US in the granola bar aisle. A box containing six 1 oz. bars has an MSRP of $3.89.
General Mills is based in Minneapolis, Minnesota, and its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. The company had fiscal 2011 net sales of $14.9bn.