With this launch Wrigley’s Doublemint brand includes both chewing gum and mints in its portfolio that appeal to a wider range of consumers across all age groups. This new product stays true to the core brand promise of fresh breath confidence at all times.
Introduced for the first time in India in a suave new tin packaging which is easy to carry around, Doublemint Mints is targeted at people whose on-the-go lifestyle demands a breath freshening product that truly delivers and is perfect for those who prefer to be stylish and image-conscious.
Wrigley is a recognised leader in confectioneries with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops. It has its operations in over 40 countries and distributes brands in more than 180 countries. Leading brands are Wrigley's Spearmint, Juicy Fruit, and Altoids along with Orbit, Extra, Skittles, Doublemint, Starburst, Freedent, Airwaves, Life Savers, Eclipse, and Winterfresh.
