Tesco will initially launch the US-style aisles in three UK stores, but a wider rollout is expected.
Rival supermarket retailer Asda recently launched 100 American confectionery bays in the UK, which feature a range of 12 Hershey’s products.
Euro Foods, UK distributor of Hershey products, told the Grocer that sales Hershey brands had climbed on 50% last year and a further 20% uplift was expected by the end of the year.
