tritional Approach has launched its new Atkins Endulge Chocolate Break, adding to the Endulge range of low carb, low sugar snack bars.The new Endulge Chocolate Break will debut in 121 Asda stores later this month, as well as being available to buy online.
The new crispy wafer biscuit coated in milk chocolate contains 75 per cent less sugar than other chocolate wafers, with just 1.5g of sugar per 21.5g bar compared to 10.4g in other similar popular snacks.
The low carb, low sugar content makes it suitable for all phases of the New Atkins Nutritional Approach, as well as those wanting a healthier option for a satisfying on-the-go snack.
The Endulge Chocolate Break bars will be available in triple value packs of twin wafer biscuits, RRP £4.25 per pack of three bars.
Peter Valentine, managing director of Atkins UK, said:
“With new recommendations to cut our sugar intake in half by the Scientific Advisory Committee on Nutrition (SACN), consumers are increasingly looking for healthier alternatives to the usual high-sugar snacks.
“With more people than ever considering a low sugar, low carb approach to weight loss we want to make sure we are providing products to suit individual needs and tastes, which is why we are focusing heavily on new product development.
“In 2014 we have already launched the Vanilla Ready to Drink shake, which is proving popular with consumers and we are also planning more product launches for the near future.”
New Atkins Nutritional Approach products are available to buy at www.buyatkins.co.uk and major retailers including Boots, Tesco, Asda, Sainsbury’s, Morrisons and Superdrug.
