Maria Sharapova, the leading name on tennis circuit, has launched Sugarpova, her own candy brand comprising a dozen sweet and sour flavours with names such as Sporty, Cheeky and Flirty.
The launch is the result of the experience she gained through sponsorships with companies such as Tag Heuer, Tiffany & Co, Samsung Electronics and Nike, according to Sharapova.
"I've learned so much from different brands, whether it's advertising or marketing," Sharapova said. "Their knowledge kind of came together in my brain and it was that inspiration that led me here," she added.
With earnings from endorsements of $22 million in the year through June, Sharapova is the world's highest-paid female athlete, according to Forbes magazine.
