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Mondelez pumps 10% of global marketing into mobile initiative

Zoom in font  Zoom out font Published: 2012-10-06  Origin: confectionerynews.com  Authour: Kacey Culliney  Views: 39
Core Tip: Mondelez International will inject 10% of its global marketing budget into a new mobile initiative that pulls insight and innovative ideas from start-up companies and entrepreneurs.
 
 
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