British multinational grocery Tesco is upgrading about 300 of its ready meal ranges, without transferring any extra price to consumers.
A multi-million pound revamp will see the company improving and increasing ingredients in many of its British, Italian and Finest ready meal ranges.
In its 'shopper's favourite ready meals', Tesco will be increasing the use of British beef and chicken, which will add £50m to UK agriculture, the company said. Finest will utilize 100% British beef and chicken, while Italian will see meat content increase by 20%.
The company noted that this revamp follows a review process that involved feedback from over 1,000 customers who have tried the new dishes, reported Meatinfo.co.uk.
Tesco buying manager David Harman remarked that the shoppers will be offered superior-quality dishes with 20% more British meat at no extra cost.
"At the same time, we will be re-directing £50m back into the British meat industry as we boost the amount of home-reared beef and chicken," Harman added.
The latest changes follow the update of Tesco's Indian, Oriental and Tex-Mex ready meals earlier in the year, which also include higher-quality sauces, herbs, pasta and rice.
