Thai Union，a famous enterprise in Thailand selling aquatic products, has launched a brand product, King Oscar, into Chinese market recently.
According to Thai Union, King Oscar was now in promotion period in China, and related products included lobster, salmon and white-leg shrimp. Thai Union was negotiating with a few distributors at present and was ready to carry out cooperation.
Sales manager from Thai Union also stated that the promoted product was based on market orientation in Chinese market, whose products were up to Chinese consumers’ demand for quality, safety and taste.
Chinese consumers were more likely to choose live and fresh aquatic products, but obtained relatively weak brand awareness. As middle and high class expanded in China, their interests in high value-added aquatic products and half-finished products also rose gradually. Marching into Chinese market was the first step for Thai Union to open a new chapter, which was expected to hugely boost its business.
King Oscar joined Thai Union in 2014, who focused its eye on emerging markets, like China, Middle East, and Southeast Asia and so on. 8 billion US dollars of turnover in 2020 was expected by Thai Union.
