US-based food company Heinz has launched a new range of ketchups in a jar which is designed with adults in mind.
The new range of ketchups are made with quality ingredients and a tomato taste.
Heinz Tomato Ketchup Balsamic Vinegar, Basil and Oregano has been designed to accompany chicken dishes, pork chops and roasted vegetables, whereas Heinz Tomato Ketchup Roasted Garlic, Thyme and Honey has been designed to go with dishes such as meatballs, steak and lasagne. The new range has an RRP of £1.79, reported Fdin.org.uk.
Heinz senior brand manager Emma Rumble speaking on the new range remarked that rich, thick and full of flavor ketchups will go with any kind of food.
"Our aim is for Heinz Tomato Ketchup to be enjoyed at every mealtime, and the new jar format means our consumers can simply spoon out and enjoy more often", added Rumble.
The product launch will be supported by by an integrated campaign including in-store activity.
