Consumers in the higher income groups formed over 50% of the Brazilian fish & seafood market, with the better off section holding 28% and the affluent 23%, finds a report by Canadean -- Food.
According to the report, Consumer Trends in the Fish & Seafood Market in Brazil, 2011, the hard pressed income group has contributed 21% to the market during the year.
Consumption of fish and seafood has been almost uniform across all the age groups with people aged above 55, and kids & babies holding 18% each.
Changing age structures was the most influencing trend for the consumption of food, at 45%, followed by individualism at 33%.
The market was almost completely concentrated in the urban areas with 98%. Females held a share of 51.4%.
Consumers educated up to the undergraduate level formed 29% of the market while those with pre-primary education held only 4% share.
People with more than seven hours of leisure time held 31% share while those with five to seven hours of time had only 4%.
Among the various categories in the market, Raw Packaged Fish & Seafood - processed pieces, and Fresh Fish & Seafood (counter) held a share of 25% each, Raw Packaged Fish & Seafood - whole cuts 23%, Frozen Fish & Seafood 13%, Ambient Fish & Seafood 12% and Dried Fish & Seafood 2%.
