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This year, approximately 20 brands will be named “Semifinalists” and will get the chance to present to the judging panel on Monday, December 3 starting at 7:45 AM. Of the 20 companies, six semifinalists will be selected by the judging panel as “Finalists” and will make a second presentation during the Finalist round on Tuesday, December 4. The judging panel for the Finalist round will select the winner of the New Beverage Showdown 4.
The New Beverage Showdown 4 winner will be announced at approximately 4:30PM on Tuesday, December 4, 2012 during the afternoon session of BevNET Live Winter 2012 in Santa Monica, CA.
The winner of New Beverage Showdown 4 will receive a check for $5,000 from Venturing and Emerging Brands (VEB), which sponsors the Showdown, and a $5,000 ad package from BevNET.com.
If you’re thinking about applying to take part in the Showdown, you’ll need to hurry – only 10 spots remain for a place in the competition!