Virginia-based Mobile Wine Deals has unveiled their new iPhone app that is meant to bring consumers close to their favorite wine merchants, distributors and brands.
Besides offering many advantages to wine enthusiasts, the app serves distributors, merchants and brands, helping them build relationships with customers to know what discount to offer and what quantity to sell.
With the app, the company mainly aims to stabilize the unsustainable discount strategy by serving as a one stop shop for both customers and merchants through its great prices and good customer service.
The new app is free for consumers and serves as a 'pay as you play' platform for merchants and distributors to get in contact with their customers through mobile phones.
Mobile Wine Deals cofounder Mike Rabinovici said the company realized the importance of such easy to use, cost-effective and mobile marketing platform for merchants to reach customers through their mobile devices.
"Mobile Wine Deals was conceived, designed and built to help wine merchants address these very issues," Rabinovici added.
