Wine connoisseurs of Spain are found to be heavily driven by the indulgence factor, says a new report by UK-based research firm Canadean – Wines & Spirits.
According to the report 'Consumer Trends in the Wine Market in France, 2011', a significant 57% of Spanish people stated that their overall wine consumption is influenced by the trend of indulgence.
Leaving a huge gap in between, changing age structures stood next with 24% wine lovers citing its influence, followed closely by personal space and time at little over 22%.
While fortified and still wine segments demonstrated a similar trend influence, sparkling wine saw quality seeking approach edging out personal space and time in the third spot.
Among the segments, still wine has led the Spanish wine industry during 2011, with a whopping 82% market value share, followed by sparkling wine at 15% and fortified wine at a mere 3% share.
Still wine's domination was even higher in volume terms, where its share was close to 90% followed by sparkling wine at about 8%.
Older consumers of Spain, aged about 55, have accounted for a notable 50% market value share in 2011, with next only being 18% by mid-lifers.
Spanish wine market, which was marginally dominated by males, saw a moderate representation of up to 40% from rural dwellers during the year.
Among the education level, Canadean found that upper secondary and post secondary (non tertiary) have led the industry with 27.7% and 27.4% respectively.
Affluent Spanish consumers have held the leading market share in 2011 with about 47%, followed reasonably by moderate income group at 31%.
Interestingly, people with poor leisure time of between one to three hours have consumed more wine during the year, holding about 48% share. People who average less than one hour leisure stood next with 28%.
