CROWN Beverage Packaging North America, a business unit of Crown Holdings, has launched a new 10oz beverage can to meet the growing popularity for specialty beverages that are not typically packaged in traditional 12oz cans.
The launch signals the first time that a 10oz beverage can has been produced in the sleeker 58mm diameter line, providing an alternative to traditional drink packaging.
CROWN Beverage Packaging North America marketing and strategic development vice president Neill Mitchell said: "While beers and carbonated soft drinks are typically packaged in 12oz cans, certain markets and consumers tend to enjoy their favorite brands and/or specialty beverages such as health drinks and iced coffee in smaller volumes.
The new can meets that need while also enabling brands to stand out on store shelves with a fresh, original look."
According to the company, the new line can also act as a viable retail price alternative for beer brands and drive their growth and profitability.
The company's SuperEnd beverage end technology reduces metal use by 10%, claims Crown.
