Well, here's the fruit of iconic Spanish chef Ferran Adrià's partnership with PepsiCo. Behold! A Pepsi can with Adrià's face plastered on the side.
Adrià is just one of six of the world's "brightest minds" to be featured on cans, the others being robotics visionary Dennis Hong, paleontologist Jack Horner, explorer and scientist Angela Posada-Swafford, evolutionary psychologist Nancy Segal and Kukuxumusu artist Mikel Urmeneta.
Quite a diverse crew there, Pepsi.