Pfizer slammed for UK infant formula advertising code breach
Published: 2012-12-03 Authour: Mark Astley Views: 47
Core Tip: SMA Nutrition manufacturer Pfizer has been scolded by the UK Advertising Standards Authority (ASA) for breaching an advertising code relating to the promotion of infant formula products.
The ASA upheld one of two complaints made against a May 2012 email sent by Pfizer to mothers of young children, offering advice on breastfeeding. The emails also made suggestions about combination feeding under the title, “Considering combination feeding?”