Bell Flavors & Fragrances is excited to announce our annual selections for 2013 Top Flavor & Fragrance Trends. Bell’s worldwide marketing teams have complied two different flavor and fragrance trend lists that will help developers understand consumer demands when launching products in the year to come.
The top flavors were selected through three different processes of analysis: tracking samples that have been requested over a 12-month period, trend scouting by our internal Marketing and R&D Departments worldwide, and tracking trends through external databases.
Bell has chosen two top trends for each category and three top flavors that fall under each trend. Bell’s trends reflect the effect of the still recovering economy and consumers’ desire for nostalgic and familiar American flavors. We’re also seeing a continued demand for sweet beverage flavors and the increasing popularity of Mediterranean and Latin American cultures.
Nostalgic dessert flavors are gaining interest as they provide relief and security from a hectic lifestyle. Hard economic times have consumers craving stability and as a result, food and beverage manufactures are introducing brands with nostalgic appeal, reminiscent of the “good old days.”
The health and wellness trend continues to thrive with more and more consumers wanting to not only buy healthy products but create an equally healthy lifestyle. The Mediterranean culture has a rich history to be known for its healthy cuisine.
We saw an overwhelming amount of sweet beverages take over the market and in 2013; we’ll continue to see that trend with dessert inspired flavors. The beverage category is taking some cues from confectionary trends as we are seeing new flavors based off of some of our favorite desserts and treats.
Spicy beverages are heating up and playing a strategic role in differentiating familiar products which in turn attract new consumers to the category. Consumers are also attracted to the health benefits of functional beverages which claim to have less salt, fat, sugar, etc. These beverages will increase the demand for more flavorful solutions, such as herbs, spices and other flavors.
Mexican food consumption is increasing faster than any other segment of the restaurant industry. In addition, it is rapidly becoming more popular for home preparation. Consumers are demanding a variety of more complex and authentic flavor and ingredient options over traditional Mexican. Latin America is also luring foodies from all over the world as it is becoming a veritable hotbed of culinary attractions for travelers.
Interest in the regional cuisines of the United States will most likely evolve much like interest in global cuisines, moving from broad regions to smaller areas, more refined ingredients, more specific pockets of influence and increasingly authentic ingredients. The food world is turning inwards and looking at America’s rich culinary heritage. Many American regional foods appeal to consumers’ desire for comfort, nostalgia and familiar food with new twists.
The fragrance trends were selected through a similar process however research was focused around the growing home, bath, hair, and skin care markets. Life is evolving at every moment and with
it evolves consumer preferences and trends. Bell’s perfumers have identified and were inspired by several of the top trends and developed correlating fragrances:
The 1920's trend was inspired by the classic book and upcoming movie, The Great Gatsby. Bell has taken note and followed suit as many in fashion are using this trend to capture the era and showcase their own take on it. The resort retreat trend allows people to focus on what is important, such as family, friends, and a slow-paced life. Our fragrances reflect the feeling you get when you’re in that special corner of your home or when you’re relaxing on a weekend retreat with a book and a glass of wine. The outdated and updated trend studies long-standing traditions and tendencies as inspiration for the reinvention of traditional fragrances. The past-present-future trend celebrates days gone by, of being in the moment, and looking to the future to create fragrances that are continually changing.
Our botanical department has extracts to compliment the fragrances that were created for 2013. Please call your sales representative for more information.
