The Gluten-Free Certification Program (GFCP) and the Canadian Celiac Association have announced that Loblaw Companies has introduced a line of President's Choice gluten-free bakery products in select Loblaw stores across Canada.
With this move, Loblaw joins Frito-Lay potato chips, Solo-gi Nutrition and Cheecha brand snacks as the first firms in Canada to carry the GFCP trademark of the Canadian Celiac Association.
Loblaw Brands senior vice-president Ian Gordon said that by displaying the GFCP trademark, the President's Choice brand offers consumers with a trusted and easily identifiable source of gluten-free products.
The GFCP is a certification program in Canada, which includes a food safety management system designed to fully meet the requirements of Canada's Food and Drug Regulations for "gluten-free" claims. It was developed by the Canadian Celiac Association (CCA) to certify companies, which produce and market gluten-free products.
