Core Tip: Premier Foods will begin using EU-sourced wheat in its Hovis packaged breads in a bid to maintain quality following a poor UK harvest.
The firm will discontinue its ‘100% British wheat’ pledge across the range, except for its Farmers Loaf, and introduce imported wheat into the EU into its loaves.
Changes will be introduced by the end of January.
“Following the worst UK drought in more than 35 years, it has meant that the company is not currently able to acquire the right levels of high quality British wheat,” a Premier spokesperson said.