The cereal brand’s ‘On The Go Breakfast Biscuits’ will be rolled out across major UK chains and convenience stores this month, starting today.Ben Cooper, group brand manager at Weetabix said: “We know that on some days, for a variety of reasons, people just don’t make time for a traditional breakfast, and many of them aren’t happy snacking or not eating through to lunchtime. We wanted to provide the solution of a delicious biscuit that delivers whole grain Weetabix fuel and is better for you than those available.”
