The French dairy giant revealed late last week that it had complete a June 2012-agreed deal to increase its interest in Centrale Laitière from 29.2% to 67%. The deal saw Danone purchase a 46.8% share in the Moroccan dairy company from Société Nationale d’Investissement (SNI) for €543m.Danone has held a 29.2% shareholding in Centrale Laitière - Morocco’s leading dairy product company - since 2001.The Danone brand is already well known in Morocco through products such as Yawmy, Moufid and Activia, which are all sold by Centrale Laitière.
