Earnest Eats is debuting granola bars and hot cereals, each made with a blend of whole oats, amaranth and quinoa.
In dark chocolate almond, trail mix and flax varieties, Earnest Eats Chewy Granola Bars include nuts, seeds and fruits and contain 150 calories or fewer.
Earnest Eats Hot & Fit Cereal is available in multi-serve canisters and single-serve cups with three varieties: an Asian blend containing almonds, dried mango and matcha green tea; a Mayan blend with cocoa, pumpkin seeds, cashews and pepitas; and an American blend with cranberries, almonds, flax seeds and pepitas. Each single-serve cup contains 290 calories or fewer with 8 to 9 grams of protein and 6 to 7 grams of fat.
The new products are available in select natural food stores and supermarkets nationwide.