Essentia Water increases its retail presence in grocery and specialty stores as a result of partnerships with retailers including Albertsons, Raley’s Supermarkets and The Fresh Market.
“Establishing partnerships with these prominent grocery and specialty retailers is a testament to our brand’s strength in its category,” said Ken Uptain, Essentia’s president. Uptain notes that Essentia has experienced nine consecutive years of growth. In 2012, its overall sales revenues grew by more than 50 percent and Essentia also became the No. 1 selling bottled water brand in natural channel.
Approximately 100 Albertsons stores in Arizona, Colorado, New Mexico and Texas will carry Essentia’s single-serve sizes, including the 20-ounce sport-top. Essentia’s 1.0 and 1.5 liter single-serve bottles will be on shelves in roughly 125 Raley’s Supermarkets throughout California and Nevada.
The Fresh Market is increasing its commitment to Essentia by authorizing the brand’s six-pack 20-ounce sport-top and 1.0 liter sizes in 130 stores throughout the East Coast, South East, Midwest and California. The retailer currently carries the brand’s 20-ounce sport-top and 1.0 liter single-serve sizes.
The compnay notes that in the natural channel, Essentia already has a strong lead on its competitors. According to SPINS data, Essentia sales were 50 percent higher than the No. 2 brand in the category. Uptain feels that the new retail partnerships will mean the same success for grocery and specialty. “Each of these retailers has a commitment to serving consumers seeking natural and healthier products. They also provide the opportunity to deliver Essentia’s brand message to a broader audience.”
