Kobrand, a New York-based family-owned company that imports and markets wine and spirits brands, has entered into a long term sales and marketing agreement with Masi Agricola of Italy to represent its Masi Tupungato wines, and Serego Alighieri and Bossi Fedrigotti estates in the US.
Located in Italy's Veneto region, Masi Agricola is known for making wines using Appassimento winemaking method. The winery produces wines such as Amarone and Campofriorin.
Masi Agricola will be put under the wine division of Kobrand Wines and Spirits, and will be handled by Kobrand brand manager Marco Sorio.
Commenting on the new partnership, Masi Agricola president Sandro Boscaini said, "Our partnership combines Masi's high quality wines and pristine vineyards with Kobrand's professionalism and approach to market."
Kobrand CEO Bob DeRoose said the company looks forward to working with the Boscaini family to continue the brands' success in the US.
"Masi Agricola has had a strong presence in both the on- and off-premise segments of our industry since its introduction to the US in late 1960s," DeRoose added.
