Crimson Cup Coffee & Tea has expanded its partnership with small coffee farmers in El Socorro, Honduras to help develop a sustainable coffee harvest and a better quality of life for local workers and their children.
The Ohio-based coffee roaster has been worling with local farmers in the region through its coffee shop franchise alternative program since 2011.
Crimson Cup also works with coffee farmers under Direct Trade program for its hand-roasted micro-lot, single origin and blended coffees.
Founder and president Greg Ubert recently visited El Socorro, met a number of local farmers, including David Lopez, who runs a coffee farm and wet mill, and discussed about consistency in growing and processing methods.
Ubert said that establishing direct-trade relationships allow small-plot farmers retain a larger share of the revenue.
"Coffee farmers and their workers achieve a better standard of living, coffee roasters secure a lasting supply of quality coffee, and coffee house customers enjoy truly delicious coffee produced in harmony with the environment and humanity."
Hand-roasted in small batches, Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 28 states, as well as the company's own Crimson Cup Coffee House in the Columbus suburb of Clintonville.