Vallure, a Germany-based distiller of Vallure Vodka, has signed distribution deal with Southern Wine and Spirits to make its Vallure Vodka brand available in the state of Nevada.
The deal marks the first major US distribution plan for Vallure, claims the company.
First introduced in the US in July 2012, the 40% ABV vodka is produced from an old secret recipe and involves multi-level distillation and triple gold-filtering process.
The Vallure bottle is packed in a two-part black shell with red velvet interior and 24-karat gold casing outside. The entire packaging is then secured with a golden Vallure seal.
Vallure founder and co-CEO Q Ladraa said, "With Southern Wine and Spirits' established distribution channels and expertise in brand development, and Vallure Vodka's unique luxury product and unparalleled attention to detail, this partnership will continue to raise our profile in the United States."
