Kellogg is introducing an array of new cookies, crackers, chips and bars based on research that indicated that consumers desire “flavours that excite the senses with bold, ethnic flair”.
"Snacking is an important part of peoples' diets, and consumers are constantly seeking new options," said Brian Huff, president, Kellogg U.S. Snacks. "We continue to respond with flavours, ingredients and entirely new foods to meet this demand for snacking alternatives."
New Cheez-It Zingz crackers are made with corn masa and debut in two flavours: chipotle cheddar and queso fundido. Pringles debuts with new fiery sweet barbeque flavour.
Dips are more popular than ever, said Kellogg, particularly when seeking to please hungry party guests. New Town House pitacrackers are said to offer real pita taste and are strong enough to dip without breaking, making them perfect with hummus, dips or other toppings. They will be available in Mediterranean herb and sea salt flavours.
For consumers seeking a better-for-you chip, Kashi is launching all-natural hummus crisps made with a blend of chickpeas, whole grains, spices, and herbs, providing 4g of fibre and 3g of protein. They are available in three varieties: sea salt & olive oil, caramelised onion, and sundried tomato basil-feta.
For weight managers, Special K has introduced a new chipotle lime flavour; each 27 chip serving has 110 calories.
For sweet treat lovers, Kellogg proposes new Keebler Simply Made cookies which are are baked with simple recognisable ingredients including wheat flour, butter, eggs, sugar, and vanilla, reflecting the desire of some consumers for simpler foods. They will be available in two varieties: chocolate chip and butter.
Keebler is also debuting new cookies that reflect the importance of Hispanic consumers, the fastest growing ethnic group in the U.S. New Keebler El Duende ("The Elf") cookies will be available in coconut and lemon sandwich varieties.
Wholesome snacks also continue to be popular and Kellogg brands are debuting several new snack bars. Special K expands its offerings with the addition of cookies & creme pastry crisps and chocolate covered strawberry cereal bars. Nutri-Grain expands its granola offerings with crunchy granola bars in chocolate chip and toffee flavours. Nutri-Grain is also adding new Strawberry Greek yoghurt cereal bars. Kashi's new berry/lemonade chewy granola bar provides protein, fibre, whole grains and features chia for ALA Omega 3s and sun-ripened cranberries and lemons.
The new products are expected to arrive at retailers nationwide this summer.
