In an effort to reach beyond the traditional ethnic market, L'Chaim Kosher Vodka and wines will be distributed by Walmart stores in Northeastern and Southeastern United States, it was announced here today by Florida entrepreneur Ralph Mizraji, owner of the recently introduced brands.
“By partnering up with a major retailer such as Walmart we’re escalating our marketing reach well beyond our traditional buyers to now include a much broader audience segment in the marketplace,” Mizraji explains. “This adds a whole new dimension to our distribution and sales of both our “To Life” vodka and wines. “However, of course we’ll still keep a focus on our kosher market buyers, especially with the upcoming Jewish High Holidays.”
The new premium L’Chaim Vodka and sweet wines are rapidly gaining momentum and acceptance in the market and are now being showcased and sold in hundreds of retail stores, popular restaurants, clubs and lounges. “Our feeling is that kosher brands add an essential component to the marketing mix in any store,” he relates. The Kosher market is the United States accounts for $150-billion in sales annually.
According to Mizraji, “The new premium vodka is kosher, purer, cleaner and of better quality.” L’CHAIM which means, “To Life,” uniquely ties to Israel’s history by sourcing its water from natural springs shunning the filtering and de-mineralization treatments. The process was learned in Israel where it undergoes a specially commissioned production process that strips the vodka of any impurities during its three distillations. The development is supervised and certified by the Orthodox Union better known as OU, the most respected agency in the world for kosher products. The new vodka is being targeted to males and females, 21 to 55-years-of-age who live fun and active lifestyles. It is 40-percent Alcohol By Volume and 80-proof. The retail price for the 1.75 Liter size is $29.99 and the 750 ML size costs $20.00.
