Wild Blueberries are much smaller than cultivated varieties, so they are easy to use straight from the freezer as a handy topping for cereal & yogurt, in smoothies or for home baking.
"Back in Canada, Wild Blueberries are popular for their fantastic taste, convenience and scarcity value," says Mike Nicholas, the UK marketing representative of the Wild Blueberry Association of North America. "They are a truly wild fruit, so consumers also like the story of how they are grown in an unspoilt environment and of course they are famous for being naturally high in antioxidants."
Frozen Wild Canadian Blueberries are packed in 300g resealable pots. "The pack has been designed to make them easy to use and store in the freezer," says Mike. "They also stand out from the usual punnets and bags in store, bringing a distinctive and innovative new line to the frozen fruit category. The small size of the berries means they defrost really quickly and the packaging enables them to be poured straight onto cereal or into the blender for a smoothie."
"Over the past 5 years, cultivated blueberries have become the second or third most popular fresh berry fruit in the UK, and now frozen Wild Canadian Blueberries give consumers an easy to use variety with a consistent fuller flavour," says Mike. Wild Canadian Blueberries will be launched on Stand 945, at the Speciality & Fine Food Fair at London Olympia in September.
