British fruit juice supplier Cawston Press has replaced the packaging of its juice impulse cartons from the 250ml packs with straws to resealable 330ml Tetra Prisma Aseptic carton.
Developed by packaging giant Tetra Pak, the 330ml Tetra Prisma Aseptic carton features a specially designed DreamCap closure.
These new cartons mimic the brand's 1l juice packs. The Cawston DreamCap impulse juice cartons are available in four flavors for adults - Cloudy Apple; Apple & Rhubarb; Apple & Ginger and Vintage Lemonade.
Vintage Lemonade is a new lemonade blend that contains reduced sugar content and is made with Spanish lemons.
Cawston sales director Dan Broughton said that the company has identified demand for juices in small serve formats from adults in both work and leisure time.
"That means they need to be easily resealable and strong enough for on-the-go consumption - they've got to survive in a hand bag, lunch box or ruck sack," Broughton added.
"This new format is just that and it's one of our most exciting innovations - displayed in a chiller, they represent nothing but a 'win' for retailers."
These new cartons are made available for a RRP of £1.49 with a ready to use on-shelf case size of 8x330ml.
