Evolution Fresh, a subsidiary of Starbucks, has rolled out its new juice line along with new Evolution Harvest line of premium snacks at Whole Foods Market across the US on 27 August 2013.
This move advances the company's plans to roll out cold-pressed juice line to 8,000 Starbucks and grocery locations by the end of 2013.
The new juice line that Whole Foods carry includes 12 existing juices and two exclusive juices - Organic Ruby Roots and Organic Sweet Burn.
Evolution Fresh juices are cold-pressed using high pressure processing (HPP) to deliver vitamins and nutrients of raw fruits and vegetables.
The juice maker has reformulated all its green vegetable juices by including Kale. It also plans to include organic and non-GMO ingredients whenever possible.
The Evolution Fresh juice line is available at a suggested retail price range of $2.99 - $6.99 per 15.2 fluid ounce.
Evolution Fresh channel brand management senior vice president and general manager Chris Bruzzo said: "We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest."
This move advances the company's plans to roll out cold-pressed juice line to 8,000 Starbucks and grocery locations by the end of 2013.
The new juice line that Whole Foods carry includes 12 existing juices and two exclusive juices - Organic Ruby Roots and Organic Sweet Burn.
Evolution Fresh juices are cold-pressed using high pressure processing (HPP) to deliver vitamins and nutrients of raw fruits and vegetables.
The juice maker has reformulated all its green vegetable juices by including Kale. It also plans to include organic and non-GMO ingredients whenever possible.
The Evolution Fresh juice line is available at a suggested retail price range of $2.99 - $6.99 per 15.2 fluid ounce.
Evolution Fresh channel brand management senior vice president and general manager Chris Bruzzo said: "We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest."
