Synergy, a Russia-based spirits producer, has signed a three year distribution agreement with French Cognac house Camus for the distribution of Beluga vodka in People’s Republic of China.
Effective from September 2013, Camus, through its subsidiary Yuan Liu International Trade, will the sole distributor of Beluga brand in the country.
Under the deal, Camus will initially sell Beluga Noble brand and Beluga Gold Line brand in China, with plans to include Beluga Transatlantic and Beluga Allure in future.
Synergy CEO Alexander Mechetin said the company continues to enlarge the international expansion, coming with Beluga brand to the new foreign countries.
"The People's Republic of China represents today one of the most perspective markets, not only by number of the population, but also by the current tendencies in the sphere of strong alcohol," Mechetin added.
"So, as a whole, in the Asian region and in the People's Republic of China in particular, shift of a consumer trend from 'brown' alcohol towards vodka is observed. Thus, it is sure that Beluga will occupy a worthy niche and a share of China market, thanks to its uniqueness and quality, and also support of our eminent partner."
Camus Group president Cyril Camus said this agreement underscores the close working relationship which they already enjoy with Synergy Group and takes it beyond the borders of Russia.
"The Beluga brand is a perfect fit within CAMUS's existing portfolio of high-end wine and spirits. We are very much looking forward to introducing this prestigious and iconic brand to the burgeoning high-end vodka market in China," Camus added.
In addition to distribution, Camus will provide logistics and marketing support for Synergy's brands in China.
Effective from September 2013, Camus, through its subsidiary Yuan Liu International Trade, will the sole distributor of Beluga brand in the country.
Under the deal, Camus will initially sell Beluga Noble brand and Beluga Gold Line brand in China, with plans to include Beluga Transatlantic and Beluga Allure in future.
Synergy CEO Alexander Mechetin said the company continues to enlarge the international expansion, coming with Beluga brand to the new foreign countries.
"The People's Republic of China represents today one of the most perspective markets, not only by number of the population, but also by the current tendencies in the sphere of strong alcohol," Mechetin added.
"So, as a whole, in the Asian region and in the People's Republic of China in particular, shift of a consumer trend from 'brown' alcohol towards vodka is observed. Thus, it is sure that Beluga will occupy a worthy niche and a share of China market, thanks to its uniqueness and quality, and also support of our eminent partner."
Camus Group president Cyril Camus said this agreement underscores the close working relationship which they already enjoy with Synergy Group and takes it beyond the borders of Russia.
"The Beluga brand is a perfect fit within CAMUS's existing portfolio of high-end wine and spirits. We are very much looking forward to introducing this prestigious and iconic brand to the burgeoning high-end vodka market in China," Camus added.
In addition to distribution, Camus will provide logistics and marketing support for Synergy's brands in China.
