Pricer has won a procurement process conducted by France third largest grocery retailer, Intermarché. The retailer has selected Pricer Electronic Shelf Label system for the stores in France that are not yet equipped with this solution.
The Intermarché Group incorporates some 1,800 stores with independent retailers each one deciding if and when to invest. This makes it difficult to estimate the value of the total deal. For 2013 the order value is estimated to SEK 50M. A total of 350 stores are yet missing ESL systems.
"We are pleased to confirm our position in the French market and at the same time contribute to the continued development of Intermarché." says Fredrik Berglund, Pricer's CEO.
The Intermarché Group incorporates some 1,800 stores with independent retailers each one deciding if and when to invest. This makes it difficult to estimate the value of the total deal. For 2013 the order value is estimated to SEK 50M. A total of 350 stores are yet missing ESL systems.
"We are pleased to confirm our position in the French market and at the same time contribute to the continued development of Intermarché." says Fredrik Berglund, Pricer's CEO.
