Drake’s® Cak
es returns to stores on Monday, Sept. 23., just in time to celebrate 125 Years of Delicious. Once part of the Hostess Brands company, the snack cakes have been absent from store shelves for nearly a year since Hostess filed bankruptcy in November 2012.
McKee Foods is launching Drake’s four most popular varieties first—Devil Dogs®, Coffee Cakes, Ring Dings® and Yodels®. Products will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast.
“The launch of these top four varieties is just the beginning for Drake’s," said Chris McKee, executive vice president, Marketing & Sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake’s loyal fans."
The primary focus for McKee Foods was to stay true to long-time enthusiasts by using the original Drake’s recipes, familiar carton formats and maintaining kosher certification.
The snack cake brand was sold earlier this year after Hostess obtained a U.S. Bankruptcy Court approval for the sale of the Drake's snack cake brand and certain related assets to affiliates of McKee Foods Corp. for $27.5 million. The dismantling of the iconic treat empire came after a weeklong strike left Hostess filing for bankruptcy in November 2012. The company was granted an emergency interim motion for the orderly wind down of its business and sale of its assets, including brands like Drakes and Dolly Madison®.
es returns to stores on Monday, Sept. 23., just in time to celebrate 125 Years of Delicious. Once part of the Hostess Brands company, the snack cakes have been absent from store shelves for nearly a year since Hostess filed bankruptcy in November 2012.McKee Foods is launching Drake’s four most popular varieties first—Devil Dogs®, Coffee Cakes, Ring Dings® and Yodels®. Products will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast.
“The launch of these top four varieties is just the beginning for Drake’s," said Chris McKee, executive vice president, Marketing & Sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake’s loyal fans."
The primary focus for McKee Foods was to stay true to long-time enthusiasts by using the original Drake’s recipes, familiar carton formats and maintaining kosher certification.
The snack cake brand was sold earlier this year after Hostess obtained a U.S. Bankruptcy Court approval for the sale of the Drake's snack cake brand and certain related assets to affiliates of McKee Foods Corp. for $27.5 million. The dismantling of the iconic treat empire came after a weeklong strike left Hostess filing for bankruptcy in November 2012. The company was granted an emergency interim motion for the orderly wind down of its business and sale of its assets, including brands like Drakes and Dolly Madison®.
