Food producers across Victoria will have the opportunity to show their product to Coles’ team of expert buyers as the Australian supermarket group strives to source more locally-produced food for its stores. Meanwhile, Coles’ rival Woolworths says its customers are supporting Australian-grown produce through its Woolworths Select range.‘
Coles to ‘Meet the Buyers’
As part of a new initiative for Victoria, Coles will hold a dedicated ‘Meet the Buyer’ event at the Melbourne Showgrounds on Friday 18 October 2013.
The ‘Meet the Buyer’ event was instigated by Coles in an effort to source more local products after customer research showed that almost 70 per cent of Australians want more Australian made products.
Coles said it hoped to find new and exciting products to offer customers at around 200 Coles supermarkets across Victoria.
“Consumers across Australia are passionate about supporting local producers and Victorians are particularly loyal about home-grown products and local brands,” said Mark O’Connor, Coles State General Manager. “Increasingly, they want locally-produced food because they also consider it is fresher and safer,” he said.
“Coles is already a big supporter of Australian-made and grown, with more than 90 per cent of Coles Brand food and drink produced in Australia, along with 100 per cent of our fresh meat, milk and fresh fruit and vegetables when it’s in season,” Mr O’Connor said.
Coles said it currently stocked around 700 locally-produced Victorian lines, such as Kookas Coutnry Cookies, sausages from Farm Foods, eggs from Farm Price and cheese from Warrnambool Cheese and Butter Factory. The supermarket said it also stocked locally-produced food from suppliers such as Outback Spirit, Cobram Estate, Mildura Fruit Company and Devondale-Murray Goulburn.
“But we’re keen to meet the increasing demand for more locally-sourced food and we hope food producers in Victoria will take up the opportunity to show our team of buyers why their product should be on our shelves,” Mr O’Connor said.
Woolworths customers ‘supporting Australian-grown produce’
Meanwhile, Woolworths says its decision to source fruit for its Select branded canned fruit from Australian food processor SPC Ardmona has paid off, with sales of the brand up 38 per cent across Australia.
According to Woolworths, more than 890,000 cans of Woolworths Select Australian-sourced canned fruit have been purchased since July 2013.
Sales of the Select brand canned fruit increased 42 per cent in Queensland, 39 per cent in Tasmania and 35 per cent in Victoria. South Australia and the Northern Territory both saw an increase of 30 per cent, while New South Wales, Western Australia and the Australian Capital Territory saw an increase of 28 per cent.
Woolworths said that stores in the surrounding areas of the SPC Ardmona processing site at Mooroopna in Victoria saw sales increase significantly. All Woolworths stores in the Shepparton, Albury/Wodonga, Benalla and Wangarratta areas recorded sales significantly higher than the national average, while sales in the Mooroopna store increased by more than 124 per cent.
“We are thrilled that our customers are getting behind this great Aussie product and supporting local growers,” said Jim Stephan, Woolworths Head of Canned and Frozen Goods. “They are clearly telling us that they want to support Australian producers and manufacturers,” he said.
“This is the first time in years that we have seen such a significant uplift in sales of canned fruit and it’s a clear message that Australian supply in integral to the success of such an iconic Aussie product,” Mr Stephan said.
The trend towards ‘local’ products in Coles and Woolworths stores is part of ongoing broader strategies for each of the supermarket groups.
