Spirits giant Beam introduced a new flavor, Jim Beam Maple to its Jim Beam Bourbon portfolio.
The new 70-proof Jim Beam Maple, which features flavors of sweet and smooth maple, is a Kentucky Straight Bourbon Whiskey infused with natural flavors.
It can consumed on its own or on the rocks, and is ideal for holiday cocktails and food recipes that will appeal to bourbon drinkers.
The introduction of Jim Beam Maple follows the launch of Jim Beam Honey. Both Jim Beam Maple and Jim Beam Honey are available across the US for a suggested retail price of $15.99 for 750ml.
Beam Whiskies general manager Chris Bauder said, "Jim Beam Maple - as with Jim Beam Honey - is an innovative flavor-infused bourbon that was developed to offer our fans a different whiskey option and the opportunity to try a new, creative shot or cocktail."
