ucing further innovation into the American whiskey category and reinforcing Jim Beam’s market leadership status with the launch of the first ever maple-infused bourbon in the UK.Launching this month is limited edition Jim Beam Maple, an innovation that aims to drive the appeal and accessibility of bourbon, recruiting new consumers to the category.
Jim Beam Maple is made with four year old Jim Beam bourbon whiskey, slowly infused with maple to produce a balance of sweet warm maple and bourbon.
Bottled at 35% ABV with a retail price of £19.99, Jim Beam Maple is aged in oak barrels and is designed to be enjoyed on its own, chilled or mixed in long serves.
Jim Beam Maple hopes to raise visibility for the category and brand, reinforcing Jim Beam’s position as the world’s #1 bourbon and strong reputation for innovation.
Already this year Maxxium UK has launched Jim Beam Signature Craft, a premium bourbon aimed at connoisseurs and experienced bourbon drinkers looking to try something new.
Maxxium UK’s marketing controller for Imported Whiskey, Eileen Livingston said:
“We are excited to expand our Jim Beam portfolio and create a further point of difference with this innovation.
“Jim Beam Honey was the first-to-market honey-infused bourbon and now with Jim Beam Maple we will again stir up fresh interest and broaden the appeal of bourbon amongst young adults who may not previously have considered bourbon.”
