Whey Company, a UK-based dairy firm, has selected Eastman Embrace HY copolyester material for its dairy drink packaging.The labels, supplied by CCL Label Decorative Sleeves, are used on Upbeat - a high-protein dairy drink - bottle packaging.
Embrace HY offers soft-to-the touch feel, matte look, 360-degree billboard effect and sustainability benefits to the bottles, Eastman claims.
Eastman EMEA Specification sales and marketing manager Anthony Sammut said that Eastman Embrace HY copolyester is an innovative sustainable packaging option for brand owners, offering a 30 percent lower density than other copolyesters and requiring less material for the same demand.
The Good Whey Company brand manager Susie Hignett said, "The Upbeat packaging requires a premium finish to reflect the high quality of the product inside the bottle, and using Eastman Embrace™ HY copolyester has allowed us to do just this."
According to Eastman, twin perforation on the label enables the end user to easily tear and remove it, as the bottle can be more readily detected in the recycling stream, by increasing the probability the plastic will be used for a new bottle.
