UK-based Wotwine has launched its free supermarket wine app that allows customers to find better wine.
Nine out of ten retail bottles in the UK are bought from major supermarket chains, with 60% of those on discount, according to the company.
The app, which is free to download from the iTunes App Store, helps a customer to know whether a wine is worth more or less than its shelf price.
The company's wine tasting team evaluated more than 1,700 bottles in the UK to produce a comprehensive database of supermarket wine over the last six months.
Featuring an easy-to-use search facility, the app will assist consumers in finding the best value wines in their category-of-choice.
Moreover, Wotwine tasting team meets will review all new arrivals hitting the shelves every week to ensure that the app is up to date.
