Nestlé Confectionery has announced plans for a new on-pack promotion for its flagship KitKat brand, which will go live in the New Year. The promo sees the brand team up with airlines Monarch and Aer Lingus, and offers consumers the chance to win free European flights.
The promo will run from 27 January to 10 March, and offers the chance to win a free European return flight every 30 minutes between 9am-9pm. The promo, which will feature on a range of KitKat 4 Finger, KitKat Chunky and KitKat 2 Finger pack formats, also offers consumers the chance to claim £10 off a European return flight by collecting three promotional wrappers.
Nestlé noted: “With more and more people booking flights at this time of year and looking to escape the January blues, we know that shoppers will love the chance to win flights to a European destination”.
