The survey also revealed that the time of day people reach for their snacks affects their snack choice. People who snack between 2 p.m. and 4 p.m. are more likely to choose fresh fruit.
“It’s great to see that people often make a fresh fruit choice as an afternoon snack,” says Frances Dillard, Director of Marketing, Driscoll’s. “We know that it’s not easy to always make a healthy choice. That’s why we are excited to launch a campaign that will introduce great tasting blueberry snacks to replace the unhealthy 3 p.m. snack, especially as people are trying to keep their New Year’s resolutions on track.”
The Driscoll’s survey also found:
• 81% of those who work in an office setting away from home continue to work while eating their snack
• Respondents who indulge in healthier snacks like fresh fruit are more social at snack time
• 45.7% snack on something less healthy, like salty foods, candy and baked goods
Many Americans are looking for a sweet yet nutritious way to crush their cravings and their hunger at the same time. Blueberries offer the perfect healthy indulgence, and Driscoll’s is making it easier than ever to incorporate these antioxidant-filled berries into your diet.
To kick-start the healthy snacking revolution, Driscoll’s is deploying a #SnackSquad in New York City from January 13 – 17. The Driscoll’s #SnackSquad will deliver healthy snacks to businesses who tweet @driscollsberry #3pmsnack #SnackSquad. Driscoll’s is also working with LinkedIn in New York City and at its headquarters in Silicon Valley to provide healthy blueberry snacks to employees at 3 p.m. that same week.
