True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has expanded its distribution of AquaBall™ Naturally Flavored Water within its home market of Southern California by gaining distribution with Albertsons, Bristol Farms, Gelson's, WinCo and the Kroger banner Ralphs. This expansion adds 397 new outlets of availability. True Drinks currently conducts business with a host of Southern California retailers including Food 4 Less and Safeway's collection of banners including Vons, and Pavilions.
Ralphs operates 240 stores and is a banner owned by The Kroger Company, the largest grocery chain in the United States. Kroger's Family of Stores spans 31 states with store formats that include grocery and multi-department stores, discount, and convenience stores. The Albertsons Southern California division consists of 125 stores and is an extension of the renowned Albertson's chain of supermarkets founded in 1939. Founded in 1952, Gelson's operate 17 high-end grocery stores and is owned by Arden Group, Inc. Bristol Farms operates 13 high-end stores and was founded in 1982.
Jason Dorfman, National Director of Sales for True Drinks, commented, "The key focus of the sales organization in 2014 is to expand our national footprint and general retail availability. Today's announcement is very satisfying on a personal level. Southern California is our home market, is where our company was founded, and is where our headquarters are located. The ability to add Albertsons, Bristol Farms, Gelson's, and Ralphs to our current roster of retail partners only helps to expand our presence and reach throughout our backyard."
"Our goal is to make AquaBall available everywhere," added True Drinks CEO Lance Leonard. "We have done very well to cover the grocery channel in one of our key markets, Southern California. We are working to add to our coverage of this market in 2014 with further expansion into new retail formats."
