True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, announced a partnership with Saratoga Eagle Sales and Service for the New York Market.
In May, True Drinks, the makers of AquaBall Naturally Flavored Water, began selling their healthy kids drink throughout Schenectady, Albany, Rensselaer, Warren, Franklin, Washington, and Essex counties in New York State. Saratoga Eagle has provided service of alcoholic and non-alcoholic brands for 86 years and is a well respected supplier of beverages throughout their market.
"We are very excited to develop the AquaBall Naturally Flavored Water brand throughout the eastern boarder, and our partnership with Saratoga Eagle will help us find quick success in the market," said Lance Leonard, CEO of True Drinks.
Alyssa Murphy, Regional Sales Manager at True Drinks, added, "We have spent the early part of 2014 developing our distribution partners on the East Coast. Our ability to be a part of Saratoga Eagle's NA portfolio is exactly what we are looking for to fill out the brand's footprint throughout the eastern US."
EJ Harkins, Vice President and General Manager at Saratoga Eagles Sales and Services, added, "True Drinks has been a great partner -- outstanding communication and commitment to retail excellence. AquaBall Naturally Flavored Water represents the innovation retailers are looking for -- the volume and reception from our customers has been fantastic."
