Aristocrat Group (ASCC), a US-based spirits maker, is looking to acquire a new brand with an aim to expand its portfolio.
The company, along with its partners, has a commenced a global product search in order to select a suitable brand to acquire. It will start negotiations after creating a shortlist of brands.
ASCC CEO Robert Federowicz said that the company is looking at numerous possible acquisition targets.
"We believe that with our current foothold in the industry and cross-marketing opportunities, this brand will have an immediate impact on our positioning in the marketplace," added Federowicz.
The proposed brand will be an addition to ASCC's existing portfolio, which includes RWB Ultra-Premium Handcrafted Vodka and a spirit that is yet to be launched.
ASCC is currently committed to build a portfolio of brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton, Diageo, Beam and Brown-Forman Corp.
